The names we give things – leaving Alice in Wonderland aside – often help us provide some meaning to what we are trying to achieve. Something with a name such as Better Care Fund (BCF), given the complexity of developing care coordinated between very fragmented English organisations of health and social care, could always degenerate into an acronym driven bureaucratic nightmare.

But on the other hand for those that pay attention to language something called the Better Care Fund might just create some genuinely ‘better’ coordinated care for people who very desperately need it. From next April hundreds of thousands of people need BCF plans to be turned into the prize of better-coordinated care.

If we fail to achieve this, these people’s lives are diminished.