Jim McManus

  • Knowing when to ‘nudge’

    18 June 2019

    Jim McManus outlines how to navigate ‘that nudge thing’ – behavioural economics, insights and science to apply the right solution and avoid wasting time and money


  • Checking up on the power of prevention

    30 April 2019

    Jim McManus outlines how to assess if prevention is working – and says it is crucial to define what you want to achieve and to set up the project so you can measure if it’s doing what it is supposed to


  • Prevention in its own right

    27 March 2019

    Jim McManus lays out an analysis and narrative that puts councils at the core of the preventative vision.


  • How Hertfordshire got men to ‘shape up’

    01 November 2016

    Jim McManus explains the pressures facing public health teams and how Hertfordshire is getting men in particular to think differently about their weight and health


  • Public health, three years on

    02 June 2016

    Three years on since public health moved from the NHS to local government, Jim McManus explains how Hertfordshire has responded to the changes


  • Hertfordshire’s bumpy ride

    09 June 2015

    Jim McManus explains how Hertfordshire CC is tackling the issue of smoking in pregnancy by using behavioural insights and local intelligence to shape a new social marketing campaign.