Knowing when to ‘nudge’
Jim McManus outlines how to navigate ‘that nudge thing’ – behavioural economics, insights and science to apply the right solution and avoid wasting time and money
Checking up on the power of prevention
Jim McManus outlines how to assess if prevention is working – and says it is crucial to define what you want to achieve and to set up the project so you can measure if it’s doing what it is supposed to
Prevention in its own right
Jim McManus lays out an analysis and narrative that puts councils at the core of the preventative vision.
How Hertfordshire got men to ‘shape up’
Jim McManus explains the pressures facing public health teams and how Hertfordshire is getting men in particular to think differently about their weight and health
Public health, three years on
Three years on since public health moved from the NHS to local government, Jim McManus explains how Hertfordshire has responded to the changes
Hertfordshire’s bumpy ride
Jim McManus explains how Hertfordshire CC is tackling the issue of smoking in pregnancy by using behavioural insights and local intelligence to shape a new social marketing campaign.