Mark Fletcher-Brown
Making a statement: why you shouldn't dodge interviews
The practice of giving the media a statement rather than putting up candidates for interviews risks undermining trust in public organisations and senior figures. Mark Fletcher-Brown explains.
Listen well and speak frankly
Don’t just deliver a line. Tackle tough questions head-on, says Mark Fletcher-Brown and open up an honest dialogue with your team and the communities you serve.
Start in the middle
Mark Fletcher-Brown explains why getting middle management on board is one of the most important factors of successful leadership.
Squeezing the assets
Mark Fletcher-Brown offers 10 tips for councils embracing commercialism.
Something to believe in
Mark Fletcher-Brown says that in order to effectively manage change your staff must believe in you as a leader.
Lifting the mood of your business
As councils increasingly pursue new business interests, it is vital to empower staff to embody the commercial mindset. Mark Fletcher-Brown explains.
Time for a new council/citizen relationship
What we might once have expected from public services is no longer on offer. Mark Fletcher-Brown argues it is time to strike a new compact with citizens.
Making the most of communications
Mark Fletcher-Brown asks whether senior management teams are getting the returns they need out of their communications staff.
Now it’s time for the real leaders to step up
Mark Fletcher-Brown looks at the elements that make up a successful leader and how effective exponents of these can provoke improved staff performance during this time of great financial challenges.
Striking the right deal for public servants
Public sector workers are constantly being asked to go above and beyond as councils seek to do more with less – but Mark Fletcher-Brown says asking staff what they actually want out of work and life will lift discretionary effort
'Good news isn't all that interesting'
In times gone by, some councils sought to hit back at negative local media coverage by publishing their own cleverly designed tabloids and magazines.
Engaging with your local community
Mark Fletcher-Brown says that councils need to engage with local people to maintain credibility.
Forgive us our sins
Local authorities have become good at apologising and claiming they will learn from their mistakes. But do they? asks Mark Fletcher-Brown.
How to survive the onslaught
The ongoing decimation of public sector jobs is having a devastating effect. Mark Fletcher-Brown offers some survival tips.
Leading messages during change: survive and thrive
Often it is not the reality that worries people during change but the uncertainty, says Mark Fletcher-Brown.
Measuring the return on your leadership
Mark-Fletcher Brown looks at how the impact of leadership is measured.
Happiness is an aim worth pursuing
Customers always want to be happy says Mark Fletcher-Brown.
Leaders: get out and stay out
Mark Fletcher-Brown considers how well-chosen words can increase discretionary effort and transform lives.
