Sheila Oxtoby

  • The next few months will be testing

    17 November 2021

    The pressures of COVID have not gone away, says chief executive of Great Yarmouth BC Sheila Oxtoby. 'We are devising ‘Plan B’, working with our key partners and communities and through our Community Champions programme to be ready.'

  • Waiting with anticipation for the levelling up White Paper

    27 September 2021

    Sheila Oxtoby says that like many in local government, she is keen to see whether the levelling up White Paper creates opportunities for more power and funding to be devolved to a local level.

  • Embracing a greener tourism economy in Great Yarmouth

    22 June 2021

    Great Yarmouth is engaged with European partners and Norfolk CC on working towards a greener tourism offer that embraces a circular economy, says Sheila Oxtoby.

  • Elections like no other

    05 May 2021

    Sheila Oxtoby outlines the scale of the preparations for the operation of polling stations and counts to mitigate risk and ensure openness and transparency during 'elections like no other'.

  • Getting the balance right

    16 March 2021

    While the Levelling Up Fund and Community Renewal Fund are further welcome additions to investment in recovery, the complexity and time-consuming nature of such bidding regimes must be of concern to local government, says Sheila Oxtoby.

  • Significant funding is critical to delivering Yarmouth's plans for transformative change

    26 January 2021

    Great Yarmouth secured a provisional offer of £13.7m investment from the Future High Streets Fund towards its vision to transform and revive the town centre, says Sheila Oxtoby. A Town Deal bid has also been submitted.

  • Staying agile through the second lockdown

    17 November 2020

    During 'Lockdown 2.0', resilient multi-agency systems and practices of support and enforcement are embedded throughout Great Yarmouth, Norfolk and the wider region, with councils working with partners closely and flexibly, says Sheila Oxtoby.

  • Keeping tourism going in the face of the unknowns

    29 September 2020

    Sheila Oxtoby outlines the challenge of 'encouraging businesses to remain positive and continue to work on a programme of extending the tourism season when there are so many unknowns that lie ahead'.

  • Coastal resorts face both challenges and opportunities

    24 June 2020

    Additional Government funding is essential not only to support in-year budgets, but to 'ensure delivery of our regeneration ambitions does not falter, says Sheila Oxtoby.

  • Targeted funding and innovative thinking are crucial for recovery

    06 May 2020

    Coastal resorts are particularly vulnerable during the pandemic, says Sheila Oxtoby - and the Government’s national plans, including timescales, for easing social distancing restrictions will be critical in localised planning.

  • The wellbeing of individuals and their wider community is key

    18 March 2020

    COVID-19 has put public health at the top of the nation's priorities, and it's vital to remember that the wellbeing of individuals and their wider community are key to creating a place-based agenda, writes Sheila Oxtoby.

  • Driving forward our town centre vision

    28 January 2020

    Great Yarmouth BC's interventions under the Future High Streets Fund will not bring about the transformational change desired If they are 'unpacked and cherry-picked', says Sheila Oxtoby.

  • General Election brings uncertainty to improvement plan timetable

    19 November 2019

    Sheila Oxtoby says the General Election calls into question the timetable for starting work on a key project to improve the seafront in Great Yarmouth that would also provide a major year-round boost for the economy.

  • Delivering a compelling longer-term vision of place

    01 October 2019

    In shaping an area-based agenda it's important to remember that place is made up of people as well as spaces, says Sheila Oxtoby.

  • Evolution not decline

    06 August 2019

    Sheila Oxtoby says that while there is much talk of the decline of the traditional high street, the current changes are just the most recent developments in the ongoing evolution of the town centre.

  • Driving ahead with a new cultural and tourism strategy

    18 June 2019

    Great Yarmouth BC is finalising a new strategy aligning its tourism and cultural offers, says Sheila Oxtoby - and alongside this it is shaping a 'place story' to support promotion.

  • How to drive place-leadership in uncertain times

    30 April 2019

    When shaping the future for local areas, early cross-party and cross-chamber engagement and strong leadership are fundamental to achieving a shared vision and project stability, says Sheila Oxtoby

  • Leading regeneration in coastal communities

    09 April 2019

    Great Yarmouth is one of just five ‘future places’ in England selected for a new programme to showcase and support councils with ambitious visions for shaping their areas’ futures, says Sheila Oxtoby.