It is never going to be easy for a local authority to rebrand and change its logo. Accusations of vanity exercises, wasting taxpayers money and PR guff are likely to abound, even before you get started on the aesthetics. So why do it and why go for something as progressive and distinct as we have in Haringey?

The answer is relatively simple. Haringey has rebranded for the same reason any organisation chooses to do so – to create value, and to signal change.