We have done some innovative work, not least in special needs transport and mobilisation of the population to adopt more physically active lifestyles – but we have only scratched the surface.

That is why I am delighted that there is focus at this year’s SOLACE Summit on showcasing what places are doing to shift the dial on all this.

It is also welcome and progressive that a decent amount of time and priority is being given to enabling robust discussions with chief executives and senior colleagues on where the evidence base is for these approaches and whether small changes lead to profound shifts.

Then why has this not become the new normal for the delivery of public services? Why has insight into what makes our various communities tick not become a common part of our lexicon?