Embedding commercialisation

By Anthony Roche | 21 November 2018

Why are we going down the road of commercialisation? The answer is simple. It’s about money. The need for local authorities to consider increased commercialisation is driven by financial pressures – so how do we embed commercialisation in our organisation’s DNA?

Is it all about having the right culture, structure or strategy? I believe it needs all three:

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Commercial investment Partnerships