Making a statement: why you shouldn't dodge interviews

By Mark Fletcher-Brown | 05 December 2017

Making statements has always been in the toolkit of communication professionals. They allow an organisation to control the message and to avoid the spectre that a ‘no comment’ can create.

Statements can be copy-ready, neatly fitting into columns or 10-second spaces on broadcast media. But they can also prevent detailed scrutiny and challenge. And that puts public trust in jeopardy.

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