Sector should adopt national branding campaign to boost workforce

By Mark Conrad | 05 February 2024

Local government should adopt a national branding campaign to recruit and retain staff amid a worsening workforce crisis, the County Councils’ Network has urged.

A comprehensive study of council workforces by CCN, carried out by consultancy PwC and published today, concluded staffing capacity was ‘one of the biggest challenges facing local government in England, worsened by over a decade of funding challenges and exacerbated in recent years by post-pandemic trends’.

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