This is the question the founders of the Brixton Pound (B£) were seeking to answer when they launched a new local currency in September 2009. The B£ is ‘money that sticks to Brixton’. Following such examples as the Totnes and Lewes Pounds, it is a currency that can only be used in the Brixton area and aims to encourage local trade and production. Nearly three years after the launch, there are now £70,000 B£s in circulation and 200 businesses accept them as an alternative currency. B£ Director, Simon Woolf visited the LGiU on the 25th April for a lunchtime seminar to explain now it all happened.