Title

HEALTH

Championing the fight against poverty

Professor Matthew Ashton says Cheshire and Merseyside’s collaborative approach to addressing poverty and cutting health inequalities is not just good public health, it’s good policy too.

Child holding trophy    © PeopleImages.com – Yuri A / shutterstock

Child and family poverty isn't inevitable. It stems from political choices, economic structures, and policy decisions that can be reversed when aligned. That belief underpins our work in Cheshire and Merseyside. Through the Champs Public Health Collaborative, we've built a place-based, systems-led approach to tackling poverty and reducing health inequalities. And it's delivering real impact.

Our approach was recently recognised in a new report by Professor Sir Michael Marmot's Institute of Health Equity, which highlighted Champs as a national example of how Marmot principles can be applied to shape policy and drive real change. It puts Cheshire and Merseyside firmly in the spotlight for bold, joined-up leadership.

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