A training programme designed to increase the number of regional civil servants has been launched in the Midlands. The Civil Service West Midlands programme (CSWM) is a pilot scheme aimed at improving the culture, identity and brand of the civil service by widening the pool of recruits. Traditionally, staff have come into the service from university through the fast-stream programme. But, officials hope the new initiative will encourage job-seekers to consider the civil service as their first choice employer. The scheme will also help the drive to move more areas of government out of Whitehall and into the regions. The trainee scheme will provide qualifications in leadership, management, customer service and business administration. Departments involved include the Department of Work and Pensions, and training is provided through local colleges. David Cragg, regional director of the Learning and Skills Council, said: ‘Eighteen months ago, I pointed out that the Civil Service – in common with public service employers more widely – lagged significantly behind other sectors in that it had not yet embraced the apprenticeship offer. The way in which the Civil Service has risen to that challenge has been hugely impressive.'