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Liverpool's cultural extravaganza generated £800M for its economy, according to a new study. Its success as European Capital of Culture helped attract more than 3.5m visitors to the city. The 36-page report on the work of the Liverpool Culture Company, set up by the city council to develop and promote the year, says it brought an £800m boost to the local economy, and attracted more than £200m of worldwide publicity and media coverage. Liverpool's year as Capital of Culture saw it : - attract more than 3.5m visitors - invest £11m in a Creative Communities programme - win support from 2,500 local volunteers - boost the local economy by £800m - gain £200m of worldwide media coverage and publicity The report says the year proved to be, ‘one of the most successful Capital of Culture programmes ever', investing more than £122m in a year-long series of events with the council contributing £75m towards its total budget. City council leader, Cllr Warren Bradley said: ‘Liverpool has come a long way over the past decade and been given a huge boost of confidence from hosting the event. ‘We have fantastic foundations to build on for the next 10-20 years and are now recognised internationally as a shining example of how to regenerate a city – a reputation that we will take with us on our next appearance on the world stage at the Shanghai Expo in 2010.' Liverpool's success prompted the Government to launch a British City of Culture programme, which is due to begin in 2013, with Liverpool also keen to build on its success, with plans for some £200m of investment in projects such as the new Museum of Liverpool Life – opening in 2010 – and the new Design Academy at John Moores University. Liverpool Culture Company Final report

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ECONOMIC GROWTH

Year of culture boosted Liverpool economy by £800M

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