Essex CC is to build on the launch of its own bank and post offices by starting a PR consultancy. As local government's outsourcing drive intensifies during the recession, Essex CC's leadership wants to target newly-privatised services by offering them bespoke, experienced PR. Giles Roca, the county's head of communications, said: ‘Essex CC is moving to a commissioning model and the new business created will be able to go wherever it likes for PR. We have the inherent expertise to offer these companies the best service.'