Fylde BC is using free advertising tools provided by the search engine Google to improve its website and provide a new recycling information service for residents. The targeted advertising programme Google AdSense helps provide advertising on the council's website and revenue is reinvested to develop online services. ‘We have managed to add extra functionality to our website by listening to what users want and to fund these through the site itself,' said Cllr Paul Rigby, cabinet member for finance.
