For several years now Paralympians and Olympians have been getting used to having microphones pushed into their faces at that very difficult moment of completing their event – and sometimes winning a medal. In the Atlanta Olympics Team GB won only one gold and athletes there were more likely to be asked why they hadn’t won.
With the number of medals GB athletes won in 2012, we watched as our TV screens presented us with a constant flow of them being asked how they felt about winning a medal and why they thought they had won it.