The UK is a nation that cares deeply about the environment. Research from Climate Outreach.org shows that most people are concerned about climate change and its impact on future generations. However, many struggle to see how policy translates into tangible benefits for their lives and communities.
This disconnect presents both a challenge and an opportunity for councils. When climate messaging moves away from technical jargon and abstract targets toward real-world outcomes, engagement improves significantly. People respond positively to a vision they can relate to, one that feels relevant to their everyday experience.
Laser, part of Commercial Services Group, commissioned research with the Local Government Information Unit (LGIU) to better understand how local authorities are approaching the energy transition. What we've found is that councils are not reducing their ambition but they are becoming more pragmatic in how they deliver it. This shift is shaped by real constraints, including limited funding, infrastructure challenges and skills gaps alongside increasing political complexity. These pressures make it difficult to balance long-term targets with short-term realities.
One of the most notable changes is in how climate action is communicated. While ‘net zero' remains an important strategic goal, it is no longer always the most effective way to engage communities. Instead, councils are focusing on outcomes that people can immediately understand and value.
The conversation is shifting from policy language to practical benefits, such as lower energy bills, warmer homes and healthier communities. These outcomes resonate strongly, particularly during a cost of living crisis and are more likely to build public support.
And encouragingly, that support already exists. Although there can be some vocal opposition, most people back investment in renewable energy especially when it delivers clear local benefits. The challenge is not a lack of public willingness, but how to translate that support into meaningful progress.
The energy transition is not being held back by ambition, but by systemic constraints. So, while the goal of net zero remains unchanged, the language and approach are evolving to better reflect a complex and constrained landscape.
Keep an eye out for our full report due out early this month.
Eamon Grimes is Managing Director, LASER Energy, part of Commercial Services Group
