Apart from the Olympics (about which I will offer my own two penn’orth later this week) one of the more interesting NHS stories in August was the attempt, yet again, to create an organisation that would help to sell NHS practice abroad. This year’s version of what is a regularly occurring story, saw the advertisement of a senior post to try and organise this international sales pitch for the NHS.
For me there were two points of interest – how some supporters of the NHS reacted to the announcement and why – since this initiative is regularly announced – it doesn’t seem to work very well.
