Title

FINANCE

Why is recruitment to public service so challenging?

To recruit successfully, it's time to rethink the way public sector careers are present, especially to those in the private sector, says Sonia Virdee.

By Sonia Virdee | 13 November 2025

If you work in local government or any public sector, you'll know that attracting and keeping talented people is tougher than ever.

Having spent years in both the private and public service, I see the impact every day – on our teams, services and communities.

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