One of the myths that has driven local authority communications for the last decade (at least) is that a reputation can be created by public relations activity. And once created it becomes an organisation’s asset – one of the most important of all assets, some say.
I have two problems with this idea. First, reputation isn’t really a function of what you communicate; it’s a product of what you do. And second, nobody owns their reputation – it’s a perception held in the minds of other people.
