At a time when Local Council budgets are under enormous pressure, the cost of postage has risen sharply and is set to continue to rise well in excess of inflation for the foreseeable future.
Couple this with the heightened expectations from the public for personalised communications using traditional and digital methods, and many organisations find themselves searching for an alternative solution to the traditional approach to print and mail. The simple fact is that left unchanged, print and mail services will increase year on year at double digit rates for the foreseeable future.