Calls by MPs for local newspapers to get financial support through the economic downturn have been given a wide berth by councils. The LGA also defended the controversial decision by some councils to go in direct competition with some local newspapers by running adverts in their publications for residents. It followed comments by trade minister, Iain Pearson, that newspaper groups could get state aid to help them survive the credit crunch. The minister had been prompted to examine the issue by backbench MPs, following more cutbacks by regional press owners. Labour MP, Ashok Kumar, said local newspapers needed to be protected, as they had a key role in local democracy and promoting community cohesion. He said: ‘We have to recognise that our local newspapers face pressures both from the current economic climate and from structural changes in the media industries. The local press is a vital part of local democracy, keeping the community informed about itself. It also provides another level of accountability for myself and other elected members.' But an LGA spokesperson said solutions such as buying adverts for tenders in local publications had to generate a return. He said: ‘This is a question of providing value for money for council taxpayers. If councils are fulfilling legal requirements, and getting planning applications and other public notices out to as many people as possible through their own magazines at good value for money, then they're doing a good job for council taxpayers. ‘Council newspapers play a vital role in informing local people about the services which councils provide. People need to know how to access the £100bn worth of vital services councils provide every year. Mothers need to know when they can take their children to the swimming pool. Elderly people need to know the benefits they are eligible for.'