This whole Bill is the best example I can think of for why a compelling narrative matters…

A few years ago the idea that a Government’s major policies needed a compelling narrative seemed to get a bad name. People felt it was somehow ‘shady’ to provide an overall explanation for major reform programmes such as that planned for the NHS. In particular New Labour was criticised for spending too much time thinking about how best to communicate its reasons for reforming public services. Many people said at the time that this concern with the need for a compelling narrative in some way ‘cheapened’ policy.