Driving ahead with a new cultural and tourism strategy

By Sheila Oxtoby | 18 June 2019

Great Yarmouth remains Norfolk’s top coastal resort, with a growing visitor economy worth £625m annually. We have maintained our loyal traditional market, offering the classic family seaside experience, but to continue to grow we need to appeal to a wider range of visitors.

We are well placed to adapt thanks to a combination of fantastic assets. We now have luxury cruise liners docking in the Outer Harbour, bringing new visitors seeking broader experiences. The borough has a rich cultural heritage, including Roman forts, a medieval minster church, Market Place, England’s second best preserved medieval town wall, and a Georgian quarter linked to the historic quayside.

Want full article access?

Receive The MJ magazine each week and gain access to all the content on this website with a subscription.

Full website content includes additional, exclusive commentary and analysis on the issues affecting local government.


Already a subscriber? Login

Economic growth Tourism Culture

Coronavirus Update


In light of the ongoing coronavirus crisis, some of you may not be able to receive your copy of TheMJ magazine. If you’d like to change your delivery address, please contact our subscriptions department at customer@hgluk.com
Read The MJ for free

Keep up to date by subscribing to our daily newsletter

theMJ products