Creating ethical places to do business: a City Region perspective

Professor Adam Tickell of Greater Brighton says it is only by working together as academics, government and business leaders that we can start to make sure that the economy delivers wealth for society as well as for shareholders.

How do you define a successful business? It's a question many people who either oversee existing enterprises or are planning to start up new ones often pose.

For many years, the pursuit of profit was the key driving factor. But, with issues such as globalisation, climate change and the fourth industrial revolution bringing change and uncertainty, increasingly entrepreneurs and leaders are looking beyond the bottom line to ask if there is more to ‘company life' than making money.


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