Title

HR

Keeping a grip on what matters

As delegates gather in Birmingham today for the PPMA conference, outgoing president Pam Parkes urges leaders to ask the harder questions even when the immediate pressures make it easier not to.

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Local government is never short of things demanding its immediate attention. Right now that list feels longer than usual. Reorganisation, a new employment rights framework, financial pressure that has become a permanent feature rather than a passing crisis, AI becoming embedded in our work and a political landscape likely to be reshaped by May's elections. Each of these is a legitimate priority and each requires a serious response.

As my time as president of the PPMA comes to an end, I would like to make a plea to colleagues in HR and across our organisations that we do not let the weight of what seems immediate and urgent crowd out the work that determines whether any of it actually works.

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