Darren Caveney
Power of the 80/20 rule
Darren Caveney says the councils with the most clear and consistent communications strategies tend to fare best – and he sets out a simple hierarchy of plans that will lead to success.
Comms should be at your top table
Darren Caveney sets out three of the key reasons why your comms lead should sit on your weekly senior management table
Too soon to drop Twitter?
Darren Caveney says the big social media platforms are here to stay so, despite the erratic behaviour of new owner Elon Musk, councils shouldn’t be dropping Twitter anytime soon.
